Friday 19 December 2008
Monday 15 December 2008
Get out into the trade and preach the message. This must be the mantra that every wine marketing body needs to keep close to their corporate souls for the next while. When 'it's dog eat dog' then the guy who keeps 'on message' will win out.
To that end it was really good to receive a comment re The Curious Wines gang in Bandon. They're new to the scene and are shouting from the rooftops. I haven't tried any of their imports yet so I'll hold back on reviewing their palates. But look at the web site. http://www.curiouswines.ie/ It shows a couple of committed guys working with good ideas, a bunch of good labels, a warehouse, a web selling site and an active blog. Now that's getting stuck in where it counts.
Curiously (couldn't help it..sorry) Wines of Australia, through the Landmark Australia initiative, announced today the make up of the twelve participants in their first seminar aimed at gaining valuable insights from overseas and teaching equally valuable ones in return. Have a look at www.wineaustralia.com/landmark and you'll see how brilliant this initiative actually is.
Dermot Nolan of the Wine Board was successful in his application and he will travel to the Barossa in June. One hopes he will come home shouting from the rooftops and preaching the message through the entire wine trade. This is what we need and what we want. Leadership from the brand leading country and all who sail with her.
All too often good ideas are lost to the chosen few. Curious Wines seem determined to run with the hound and so does the whole of Australia. Let's watch and listen and see who makes the most noise!